What Color Car Is Hard To Sell?

As a car blogger, I have heard about many arbitrary factors that can impact a car’s resale value, with surprisingly, one of them being car color! While most people may choose the color of their car based on personal taste and style preferences, it is essential to be aware of the potential consequences when it comes to selling that car down the line. According to BASF, some car colors, such as yellow, purple, gold, and orange, can be hard to sell, and dealers are typically less likely to keep them in inventory.

Why certain car colors are hard to sell

There are several reasons why certain car colors are hard to sell. One of the primary reasons is that some colors, such as green or purple, lack widespread appeal. While there may be a small group of people who love these hues, they are not popular enough to attract a wider range of buyers. In contrast, neutral colors such as white or black are much more versatile and therefore, have more universal appeal. Additionally, some colors may not be as suitable for particular vehicle types, such as yellow cars, which may not look great on larger trucks or SUVs.

The impact of color on a car’s resale value

When it comes to the resale value of your car, color can play a significant role. A study by iSeeCars.com found that yellow cars have an average depreciation value of 26.2% after three years, which is significantly higher than the average depreciation value of 23.4%. Other colors that had higher than an average depreciation rate include gold, which had a depreciation rate of 23.3%, and purple, which had a depreciation rate of 22.6%. In contrast, cars painted in traditional colors such as black, white, and silver, had depreciation rates that were lower than the average.

BASF’s perspective on unpopular car colors

BASF Global Color Design Team is a global leader in color technology and design. According to a BASF spokesperson, yellow, purple, gold, as well as orange, are colors that dealers are less likely to keep in inventory. However, the spokesperson also noted that “people who buy these colors tend to be able to keep their cars for a long period of time.” Therefore, while these car colors may not be popular in general, they may appeal to a smaller, more loyal customer base.

The reasons why people choose uncommon car colors

While neutral colors such as black and white may be the most popular choices for cars, some people go for less conventional colors, such as yellow or purple. One reason for this is that uncommon car colors can help the vehicle stand out in a crowd, increasing its overall aesthetic appeal. Uncommon car colors could also be an expression of personal style and taste, allowing individuals to showcase their unique personalities. Some people may also opt for uncommon car colors because they consider them lucky, or they associate them with positive emotions.

How uncommon car colors affect trade-in value

When the time comes to trade-in your car for a new one, an uncommon color can affect the value of your vehicle. Dealerships aim for a high turnover rate of cars, meaning they want to sell as many cars as possible in a short amount of time. Therefore, dealerships often prefer vehicles painted in more traditional colors because they know these cars have a broader audience of potential buyers. If your car has an uncommon color, it may sit on the lot longer, resulting in the dealership offering you a lower trade-in value.

Tips for choosing a car color with strong resale value

If you’re looking to purchase a car that will have a higher resale value in the future, here are some tips to keep in mind:

– Research the resale value of different car colors before making a purchase.
– Stick to reliable, traditional colors such as black, white, or silver.
– Avoid bright or flashy colors such as purple or yellow.
– Consider purchasing a car with a timeless color that has universal appeal.
– Remember that car color is just one factor in a car’s resale value – the condition, make, and model of the vehicle also play a significant role.

While certain car colors may remain popular for decades, other colors come and go with trends. In recent years, neutral colors such as gray and beige have become increasingly popular, especially for luxury cars. Blue, red, and green are also popular colors in the automotive industry. Manufacturers often offer several different shades of popular colors for different models, allowing buyers to customize their cars further.

The role of car color in personal style and expression

Ultimately, the color of your car is a personal preference and a way to express your unique style. Some people prefer to stand out in a crowd with bold and bright colors, while others prefer to blend in with more traditional colors. While certain colors may be harder to sell than others, it’s essential to choose a color that makes you happy and suits your personality. After all, your car is an extension of your image, so make it truly your own.

In conclusion, while certain car colors such as yellow, purple, gold, and orange may be challenging to sell, it’s crucial to consider personal preferences and style when choosing a car’s color. At the end of the day, a car’s color should reflect its owner’s personality and bring them joy. However, if you’re looking to sell your car down the line, it pays to do a little research into colors that have higher resale values. Always remember that a car’s color is only one factor in the resale value equation, and the car’s overall condition and model are extremely important too.

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